Save the Lorax!: For more than forty years, Dr. Seuss’s The Lorax has been a clarion call for conservation. Generations of children have been moved by its powerful tale of how rampant greed and consumerism destroyed the forest of Truffula Trees and the Brown Bar-ba-loots, Swomee-Swans, and Humming-Fish that depended on them. But now the book’s powerful message is in danger of being crushed by a real-life landslide of corporate greed.